Taste for Horlicks lures UK brands to India - Financial Times


Financial Times
Taste for Horlicks lures UK brands to India
Financial Times
In a decrepit grocery store in Mahmudabad, a small city in the north Indian state of Uttar Pradesh, one product stands out on its cluttered shelves: cans and cans of Horlicks. A. Khan, the owner of the roadside shop, says the traditional British drink ...

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Glaxo Horlicks Health Drink Outselling Pepsi in India Boosts Sales: Retail - Bloomberg


Bloomberg
Glaxo Horlicks Health Drink Outselling Pepsi in India Boosts Sales: Retail
Bloomberg
Enlarge image Glaxo's Horlicks Health Drink Outsells Pepsi in India Glaxo's Horlicks Health Drink Outsells Pepsi in India GlaxoSmithKline Plc via Bloomberg Horlicks is India's top packaged beverage behind bottled water and sells more than twice as much ...
Glaxo's a Hit in India, Thanks to Its Horlicks Brand BusinessWeek

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Glaxo's Horlicks Health Drink Outsells Pepsi in India: Retail - BusinessWeek


Bloomberg
Glaxo's Horlicks Health Drink Outsells Pepsi in India: Retail
BusinessWeek
It's a malted milk drink called Horlicks. The brand is India's top packaged beverage behind bottled water and sells more than twice as much as PepsiCo Inc.'s namesake cola. Glaxo, the UK's biggest drugmaker, is seeking to replicate that success in ...
Horlicks top packaged beverage behind bottled water in India: GSK Drinks Business Review
GSK's first global meet in India Business Review India

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Knocking the competition - Business Standard

Knocking the competition
Business Standard
Epic public spats include Pepsi versus Thums Up, Horlicks and Complan, Tide and Rin, Pepsodent-Colgate, and more recently BIG TV DTH and Airtel DTH and Axe versus Set Wet Zatak. In many of these cases, the whole issue has gone to the courts, ...

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Chetan Bhagat Gets candid - Indian Express

Chetan Bhagat Gets candid
Indian Express
Stargazers, as well as part-time scribes, settle down eagerly around Bhagat, now decoding the Indian values for us — in the gently persuasive voice cotton salwar-ed mothers use to feed broccoli to children in Horlicks ads. “Why do you think ...

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Food regulator showcause to majors over tall claims in ads - Daily Pioneer

Food regulator showcause to majors over tall claims in ads
Daily Pioneer
... be liable for action against them Those in the FSSAI's firing line are advertisements for brands such as Complan, Pediasure, Bournvita Little Champs, Maggie Noodles, Top Ramen, Nutrichoice biscuits, Horlicks Juniors and Heart Care among others.

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GSK targets India - Warc


Bloomberg
GSK targets India
Warc
NEW DELHI: GlaxoSmithKline, the healthcare group, is heightening its focus on consumer-facing products in India, a strategy led by moves to turn Horlicks, the firm's popular malted drink, into a "mega-brand". The organisation saw sales of its ...
Consumer Non-Cyclical Sector Review: GlaxoSmithKline's Malted Milk Trumps ... Wall St. Cheat Sheet
UK-based GSK Consumer Healthcare to organise its first global meet in India Economic Times

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